For so many years the contextual advertising sun rose and set with Google Adsense. But now many people are very much interested in the various alternatives to Adsense. Whether you're an Adsense user or not, you should always be aware of your options. That's because, aside from paying more than Adsense, many of these companies are not nearly as dictatorial and ready to ban you. So, rather than put up with Google's often harsh treatment, many marketers are looking elsewhere for advertising options. Having more information is always an advantage, so let's look at some possibilities you may want to consider.
A newer alternative to Adsense is Infolinks, and so far the initial reviews are positive. They truly are a contextual ad model because they rely on "in-text" advertising. Their bot does all the work from scanning, keyword selection, and converting to links. The in-text links actually trigger a small advertising box to come into view next to the link when the mouse is put on the link. Of course if the reader clicks on it, you will be paid for the click. Infolinks will work alongside other advertising services presumeably because they are in-text links and not ad blocks.
Exit Junction is a company with its own take on advertising, and it can be an effective alternative to Adsense. Exit junction has an approach uniquely its own, and many people are finding that it's effective. They've designed their ads to be compatible with ads from other networks, which is quite unusual. So you can keep your other ads, including those from Adsense, and still run these. Visitors will see these ads when they exit your website, which is, of course, consistent with the company's name, Exit Junction. A very large percentage of online browsers and surfers are impulsive. They may remain on one site for mere seconds. So even if they don't see much of your site, you have a chance to capture them as they leave with Exit Junction. This strategy can really pay off, so why not try it?
If you're an internet marketer, you might be familiar with Kanoodle and their particular type of ads, called BrightAds. The kind of ads you receive will be customized, based on your site's content. Their BrightAds will be matched and relevant to your website content. Whereas most companies use keywords to match ads, which can result in completely irrelevant ads, this company has a more innovative system. They have a more sophisticated way of surveying your site and noticing what topics you are covering. This is arguably a more advanced technology when it comes to contextual advertising, and many marketers like it.
While you may not have had any problems with Adsense yet, exploring alternatives is still something you should consider. We've only scratched the surface when it comes to the options you have in this area. It only makes sense to know your options, and Google's recent actions have driven this point home for many people. Maybe you've even been a victim of Google's seemingly arbitrary policies.
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